WHAT ARE YOU IN PURSUIT OF?
Most outdoor brands are in it for the win. Not YETI. They’re in it for the pursuit. For YETI’s first mass product campaign, we brought this to life with the stories of 3 champion outdoors people who quit competition in pursuit of something much greater — with skate legend-turned-director Stacy Peralta capturing it all. Short films lived on digital and :15s lived on social with :30s running during the biggest sports media buys to contrast the big-win mentality with our message. With this campaign, we turned ads into personal stories that inspired people to follow their own pursuits and showed the world just what YETI stands for.
AD: Johana Martinez CW: Chanae Reed ACD: Steph Cajucom CD: Joe Fotheringham