Wanta Fanta

IN A WORLD OF NEEDS, HOW DO WE NUDGE TEENS TO DO WHAT THEY WANT?

We reimagined the nostalgic ‘Wanta Fanta, Don't ya Wanta, Wanta Fanta?’ jingle to nudge teens to do more of what they want amid the constant hustle and daily pressure to do what they need. With each scene the needs escalate, alluding to the weight teens carry on their shoulders to excel and meet every expectation. With each need we lightly nudge them back to a treat, lip-smacking Fanta, and remind them it’s okay to sometimes do what you WANTA.

CREDITS (TRANSLATION AGENCY):
CREATIVE DIRECTOR: JOHANA MARTINEZ
CREATIVE DIRECTOR: NICO GIARRANO