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HBO - Lovecraft Country Drive-In

EXPERIENTIAL

HOW DO YOU BRING PEOPLE TOGETHER SAFELY TO CELEBRATE HBO’S MOST HYPED FINALE?

For Lovecraft Country, we built an immersive yet contactless experience that transported guests back to the 1950s. The elaborate drive-In experience included custom contactless concession stands, a Lovecraft Country FM radio frequency, and plenty of Lovecraftian surprises.

You can read about it from HBO HERE.
CLIO SHORTLIST
Adweek, “Immersive yet contactless activation “

CONCESSION STAND GOODIES FEATURING BLACK-OWNED BUSINESSES AND ARTISTS

BILLBOARDS AROUND THE DRIVE-IN

SOUVENIR POSTER CAPTURED WHILE FANS PULLED INTO THE ENTRY (FULLY CONTACTLESS), AND MAILED AFTERWARDS TO EACH ATTENDEE.

AD: Johana Martinez CW: Chanae Reed ACD: Avi Steinbach GCD: Ian Grody JR AD: Freija Edlund JR CW: Amanda Wennberg