HOW DO YOU SHIFT PEOPLE’S PERSPECTIVE ON POLICE BRUTALITY?
Mobile video has exposed a decades old problem of police violence. Visa Rushcard, with a brand promise to always be there for its community wanted to address this tragic, yet ongoing issue. Based on the typical user experience of turning a phone to get a better perspective, we created the first interactive film triggered by device orientation. In this mobile first campaign, we are drawing on the parallel fear that both African American males and Police Officers have when it comes to the safety of their lives.
WEBBY AWARDS - Winner Best Use of Media / Honoree Online Guerrilla & Innovation
NYF - 2nd Prize - Interactive Best Use of Media: Film / 3rd Prize - Best Use of Media: Film
One Show - Merit Award Innovation in UX/UI
SXSW - Finalist Visual Media Experience
CLIO - Shortlist - Digital/Mobile
AD: Johana Martinez CW: Chanae Reed