IS SCOTCH ONLY FOR OLD DUDES AND STUFFY OCCASIONS?
Johnnie Walker wanted to shed its formal perception and appeal to a new generation of drinkers. To help Johnnie Walker step into this new era, we reimagined the House of Walker experience by finding inspiration from its humble beginnings. Johnnie Walker was born out of a local grocery, so, we worked on doing a contemporary spin on the brand’s heritage with a pop-up exhibit called “John Walker & Sons Cocktail Grocer,” serving whisky in to-go cups and slings snack pairings to match. The pop-up exhibit is actively traveling through different festivals and events:
