HOW DO WE BRIDGE GENERATIONAL GAPS?
Dr. Martens boots bridge the generational gap through their timeless style, adding a unique flair to those who identify with the brand. We were tasked to connect customers old and new with Dr. Martens' spirit of rebellious self expression, so we created a manifesto that taps into Dr. Martens brand heritage allowing both old and new generations to #STANDFORSOMETHING and stand together even when we are divided.
*The brief originally tasked us to focus on radio. We started there, but now we are here:
Radio Spot Visual Extensions:
AD: Johana Martinez CW: Chanae Reed