The Mondelez Family

Sour Patch Kids Singles Only

Valentine’s Day can be a tough time to be a party of one, so to celebrate self-love we created a Singles Appreciation Day register with special merchandize and candy to gift not anyone else but YOURSELF. Embrace your singlehood in all its forms !

Screen Shot 2020-01-16 at 5.11.08 PM.png

Screen Shot 2020-01-16 at 5.11.20 PM.png

Screen Shot 2020-01-16 at 5.11.49 PM.png

Screen Shot 2020-01-16 at 5.15.58 PM.png

Screen Shot 2020-01-16 at 4.47.36 PM.png

Screen Shot 2020-01-16 at 4.49.43 PM.png

Screen Shot 2020-01-16 at 4.48.20 PM.png

Screen Shot 2020-01-16 at 4.49.07 PM.png

a4ef74d3-17f1-4b09-8a6c-a42b8d01145d-spk_amazon_productpage_lifestyletalent_redblanket.jpg

Swedish Fish Chomped (Discovery Channel)

Swedish Fish & Discovery partnered for their First Shark Week 30th Anniversary Campaign. To celebrate Shark week and to promote the launch of Swedish Fish’s new Mini Tropical candy we’ve created Swedish Fish’s first mobile game: Chomped.

ADWEEK

Ex Awards - Gold Winner for Best Sampling Campaign

* PLAY HERE *

The partnership also included an interactive 3D floor art activation at 14 aquariums across the United States:

Our work in 2018 resulted in 58 events at 14 aquariums, 174,000 samples handed out, 433 hours of branded content engagement, and 4,425 survey responses highlighting “brand love.”

Swedish Fish Tropical

The classic Scandinavian candy fish have made the long swim down the Gulf Stream all the way to the Caribbean and now offer a fabulous assortment of exotic fruit flavors. To show the juxtaposition of tropical ‘Swedish’ fish, we’ve created a spot that brings a tropical twist to Sweden.

Halloween 7-Eleven Partnership

7-Eleven is experiencing a zombie invasion. Instead of walkers roaming the aisles, Sour Patch Kids Zombie Candy has invaded store shelves. To promote the partnership we created a classic and nostalgic jump-scare video for social.

Sour Patch Kids - Heads

First sour, Then Sweet & now bursting with 2 different flavors in one Sour Patch kid heads gummy. To launch the new product offering we created a video that imagines how the flavors came about.

Sour Patch Kids - Watermelon

Social listening opened our eyes to the public’s love of the SPK Watermelon flavor. To amplify social commentary, we invited fans to pick a side with mobile–first content that promoted the Watermelon skew.

Trident Gum - We Got Flavor

We made Trident standout amongst competitor displays with a photo submission contest that put flavorful user–generated images on packs. Gum is back baby!

Mondelez